May 23, 2022
Entrepreneurship
Blog post read time icon
2
 min read

Pitch Deck Handbook: Market Slide

TLDR

The Market Slide is designed to make the solution’s market opportunity clear to investors. It should include; TAM, SAM, SOM, and CAGR. The Market Slide is typically located after the Traction Slide or the Why Now Slide.

Example Market Slide

Purpose of the Market Slide

Now that you’ve made your problem, solution, business model, and why now clear, you need to paint the “big picture” opportunity. This is what you should be aiming to do with a market slide.

The purpose of the market slide is to paint a big picture of the total market opportunity as well as the point where the company will begin to penetrate that market.

Info and Content to Include

Should be included in the Market Slide:

Can be included in the Market Slide:

Market Slide Locations in a Pitch Deck

Potential Locations:

‍

Find more slides and learn more about the Pitch Deck Handbook here.

‍

Get an email for new posts

Mailing List on Medium
black arrow

Other articles

All articles
black arrow

How to Make Your Startup look like a Fortune 500 Company

Everyone loves great design whether they know it or not. At the core, design passively influences decision making which means that your designs can determine your business’s fate. Bold claim? Nope. Think about it like this: you are researching the best CMS software for your sales team and run across a startup that claims to have the best CMS product that has EVER been invented because of its advanced machine learning, AI, and (insert cliche startup tech here). BUT, their website, marketing materials, and branding look like they've hired an intern, blindfolded them, and promoted them to lead designer. Subconsciously, you’ve immediately judged the quality of this startup’s product as soon as you’ve seen how they present themselves through...

Jan 26, 2024
Design
Read time icon
8
 min read
Read
black arrow

Pitch Deck Handbook: Overview and Principles

The Pitch Deck Handbook is for anyone who is looking to build a pitch deck for raising money for their startup or idea. It will cover each “typical” slide found in a pitch deck in detail to give you an in depth look at how to build a great deck, slide by slide. Keep in mind, every startup is different so you might not include some of the slides talked about or you might include ones that aren’t discussed at all in this series.

Jan 26, 2024
Entrepreneurship
Read time icon
3
 min read
Read
black arrow

Entrepreneur House: Year 1 in Review

Back in January of 2018, a group of friends and myself gathered to talk about what we could do to help and connect entrepreneurial students here at CU Boulder. We came up with tons of ideas from an online map that helped people meet up around campus to renting a house purely for entrepreneurs. Emails were sent out to groups and various schools on campus to figure out if students were looking to get into entrepreneurship or just to be involved in a community of driven people. In the end, the plans all revolved around one core idea: Surround yourself with people who push you to be better on a daily basis. We weren't only aiming for the purebred entrepreneur. We wanted to include anyone who strives to improves themselves day after day in...

Jan 26, 2024
Entrepreneurship
Read time icon
4
 min read
Read
black arrow

Connect